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Digital Marketing

Ethical, privacy-focused brands can take an edge among Gen Z

Brands that demonstrate they strive to 'do the right thing' can win over a younger generation disillusioned by 'corporate America'.

Companies are losing billions due to fake clicks

1 January 2020

Is zero-party data the answer to creepy messaging?

31 December 2019

Scott Thompson

Was 2019 the year stores became cool again?

18 December 2019

Dan Andrews

When assessing performance, beware of vanity metrics

3 December 2019

Black Friday: Millennials flocking online, Gen Z heading in-store

28 November 2019

Why VR has power in driving social change

27 November 2019

Scott Thompson

Will it be Black Friday or Bleak Friday in the UK this year?

27 November 2019

Dan Andrews

The marketing tech any business can benefit from

26 November 2019

Scott Thompson

Reimagining the role of the store and store associate

20 November 2019

Data on our emotions? The rise of affective computing

7 November 2019

Why it’s finally time to end ‘data gossip’

24 October 2019

McDonald’s seeks help of Alexa for recruitment drive

22 October 2019

SECURITY

UK’s NHS to undertake $52m MFA overhaul

20 January 2020

Attackers demand $3m amid Travelex ransomware attack

7 January 2020

ARTIFICIAL INTELLIGENCE

Two-thirds of managers’ routine tasks will be automated by 2024

24 January 2020

False positives costing businesses ‘millions’, say CIOs

23 January 2020

University of Arizona is developing AI that can read human emotions

22 January 2020

BIG DATA

What are the core skills of data scientists today?

24 January 2020

Lack of data-sharing could stifle agro-innovation

23 January 2020

Mind the skills gap between data and employees

23 January 2020