MWC welcomes tech firms to Spain as Ukraine invasion rages

Organizers GSMA was forced to remove Russia's dedicated pavilion following the tumult in the former Soviet bloc.
1 March 2022

The world’s biggest mobile fair is held from February 28 to March 3, 2022. (Photo by Pau BARRENA / AFP)

One of the technology industry’s biggest annual get-togethers, the Mobile World Congress (also known as MWC), kicked off in the Spanish city of Barcelona yesterday, under the shadow of Russia’s invasion of Ukraine.

The MWC is traditionally where smartphone and telecoms companies show off their latest products for the year and reveal their strategic visions, and had been expected to welcome in excess of 40,000 guests over its four-day run. Organizers were hoping to return to a full-scale event after two years of disruption caused by the coronavirus pandemic, but they were forced to remove Russia’s dedicated pavilion following the invasion.

Opening the event, Mats Granryd of industry body GSMA said his organization “strongly condemns the Russian invasion of Ukraine”, drawing applause from the packed auditorium. Some Russian companies, however, were still participating in the event, but they will not be grouped together in their own pavilion.

“We’re here as an independent company,” said Elizaveta Shulyndina at the stall of Kaspersky, a cybersecurity firm founded in Moscow but with its holding company in the UK.

Some Russian companies like Kaspersky were still participating in MWC 2022 as independent exhibitors

Organisers were hoping to return to a full-scale event after two years of disruption caused by the coronavirus pandemic, but they were forced to remove Russia’s dedicated pavilion following the invasion. Some Russian companies, however, were still participating in the event. (Photo by Pau BARRENA / AFP)

One of the few Ukrainian companies slated to display at the event told AFP they would not be attending. “We are staying in Ukraine and fighting for our country,” said Daria Fedko of WeAR Studio.

The invasion has sparked wider jitters, with the industry assessing likely shortages of key raw materials caused by the conflict, as well as sanctions slapped on Russia by the United States, Europe, and individual countries.

MWC back to full scale — but with limits

The MWC was canceled at the last minute in 2020 as the pandemic spread from China to Europe, and last year’s edition was drastically scaled down.  The pandemic continues to cast its shadow with big names like Sony, Asus and Lenovo pulling out or participating “virtually”.

But organizers are bullish, promising 95% of speakers would be in Barcelona. Smartphone behemoth Samsung, as well as Nokia, Ericsson, Google, Huawei, and Verizon were all hosting major stalls.

Focuses of this year’s event include the rise of 5G, the opportunities offered by the Internet of Things (IoT), the metaverse, and the impact of tech on the environment. Thousands joined queues early in the morning to get into the event, but attendances are still much smaller than pre-pandemic, when the gathering welcomed more than 100,000 people.

Some Russian companies like Kaspersky were still participating in MWC 2022 as independent exhibitors

Visitors leave after attending the opening day of the MWC (Mobile World Congress) in Barcelona on February 28, 2022. – The world’s biggest mobile fair is held from February 28 to March 3, 2022. (Photo by Pau BARRENA / AFP)

Global participation at MWC 2022

This year’s MWC will, however, provide Chinese phone makers such as Oppo, Xiaomi and Vivo with a “coming out party”, according to Ben Wood of CCS Insight. “It’s the first time they will be able to flex their muscles at a big Western trade show,” he told AFP, pointing out that they have all become much bigger during the pandemic.

They are filling a void left by Huawei, which has been hobbled by sanctions imposed by the US in 2019 over accusations its wireless systems could allow spying by Chinese state entities. The entire industry will now need to reckon with sanctions over the Ukraine invasion, with the US already announcing restrictions on technology exports to Russia.

And both Ukraine and Russia supply raw materials such as neon and palladium used to manufacture smartphone components. Analysts point out that the conflict could lead to shortages of many other products and rising prices, which could in turn hit demand for phones.

Vodafone boss Nick Read told the audience the Ukraine war added to “the world’s political, economic, social and environmental turmoil”. “We are all going to have to dig very deep to help overcome these challenges. As an industry it is our obligation to do our part,” he added.

The smartphone market grew by 5.7% last year, with 1.35 billion devices sold worldwide, according to analyst firm IDC. Samsung sold the most phones followed by Apple and Oppo.