8 e-commerce email marketing examples to double your sales

Eight e-commerce email marketing tips that will make sure you get the full value of your customer relationships while boosting your sales.
8 June 2018

Email marketing can be a powerful tool for e-commerce businesses. Source: Shutterstock

Did you know that the use of email marketing grew by 83 percent between 2015 and 2017? Clearly, it seems to be doing a lot of good for businesses and marketers.

Email marketing is all about building trust among your existing and potential customers. Personalized promotional emails that include rewards are a great way to boost customer loyalty.

Even for e-commerce businesses, email marketing can be pretty powerful. It can keep you connected with your customers and increases sales. It’s also a relatively cost-effective way to generate leads.

The good news is, there are so many different ways in which you can incorporating email marketing into your e-commerce marketing.

In this post, we’ll take look at some of the most effective email marketing examples and how you can use their strategies to boost your e-commerce sales.

8 of the best e-commerce email marketing examples

Here are 8 e-commerce email marketing examples that you can use to increase your sales:

1. Welcome email

Once a consumer to subscribes to your mailing list, what do you do next? Personalized welcome emails are the best way to acquaint new subscribers with your brand. They foster long-term relationships with customers and stimulate a quick first purchase.

The first welcome email can be very powerful. It’s all about making a good first impression. Such emails serve two main purposes:

  1. You get the opportunity to delight your customers with a thank you note.
  2. Your suggestions encourage customers to take a step ahead to engage more closely with your brand.

Source: Kate Spade

The above email from Kate Spade has a friendly approach. It highlights a unique discount code to encourage prospects to make a purchase. This is a great way of engaging potential customers.

Tip: Keep the subject line conversational. Your emails need to sound as if they’ve been written by a friend, not a random marketing team.

2. Product Launch Email

Product launch emails are a great way to let your existing and potential customers know about the launch of your new product.

Source: Amazon

The above email from Amazon announces the launch of the new Moto G6 phone from Motorola. This email succeeds because the copy is greatly appealing to their target market. The copy does the storytelling even though it’s short and precise.

Tip: Highlight the benefits of your product or exciting new offers and keep your customers focused on them.

3. Cart Abandonment Email

Cart abandonment emails are a great way of bringing back customers who left your site before completing a purchase. If a customer has added products to their cart, it means they had intended to make a purchase. To help your customer complete the purchase, send them cart abandonment emails.

Source: Klaviyo

Check out the above cart abandonment email by Doggyloot. The tone used here is not forceful. However, it creates a sense of urgency so that customers take an action quickly.

Tips: Ensure that the look and feel of the message matches with your brand. Track the number of emails you send and your reminder intervals for excellent results.

4. Customer Feedback Email

Collecting customer feedback by email is a great way to keep your customers engaged. If you can include some sort of an incentive, they will definitely be eager to submit their feedback. Such feedback can go a long way in improving the customer experience you provide.

Source: Campaign Monitor

Give your customers something that they will love. The example above shows how Rapha rewards their customers. Rapha understands that their customers are sparing their valuable time to take their survey. So they offer a 20% discount on the next purchase to their customers.

Tips: Keep the questions and survey forms simple enough so that customers will want to complete them.

5. Come Back Email

Re-engagement campaigns are great for customers who haven’t interacted with you for while. A come back message can help you win back some of your inactive customers.

Source: Impact

The above email from Pinkberry has three great things:

  1. The copy makes customers feel special – it shows that the brand is eager to hear back from them.
  2. It offers a discount to inactive customers encouraging them to come back and try their products.
  3. It adds urgency by telling customers that they’ll be removed from the mailing list if they don’t take an action.

Tips: Be direct in your messaging and woo your customers to come back, but don’t plead.

6. Refer A Friend Email

This refers to sending emails to your existing customers asking them to refer your brand to their family and friends.

Source: Ubiq

Image via Ubiq

Brickell’s email shows how customers can be encouraged to share your brand with their friends. All you need to do is include incentives – such as a few dollars off on their next purchase.

Tips: Keep referral offers simple. If they are complicated, your subscribers won’t be interested in trying them out.

7. Top Customer Email

Reward your customers who make frequent purchases from you. You can choose to reward your top customers with promotional offers. This could be on the basis of order frequency or sales volume. Customized promotions could be store credit, special offers, or another type of promo.

Source: Sephora

This is an email sent by Sephora to their top customers. It offers a premium membership to VIB Rouge to customers who have met certain purchasing limits.

Tips: Analyze customer data to create various segments for your marketing. Make your customers feel special with exclusive promotional offers.

8. Holiday Email

Leverage holiday seasons to engage your existing and potential customers. Christmas, Halloween, Black Friday, Valentine’s Day, and Mother’s Day are great occasions to connect with your customers. Encourage them to check out your products or gift them to their loved ones. Sweeten the deal with exclusive offers that they will find worthwhile.

Source: Shopify


Here’s an example of a holiday email from Storq. Free gifts are great for attracting customers to shop from your store on occasions such as Black Friday. This email keeps the instructions simple enough for customers to follow.

Tip: Deliver content that connects you directly with your audiences. Don’t forget to offer something that they find valuable.

Wrapping Up

Email marketing should be a top priority for e-commerce businesses. Ignoring it may result in losing out on a lot of benefits and potential opportunities. So implement email marketing now and see the magic it does to your e-commerce sales.

Contributed by Brian Mechem, COO and CEO at Grin, an influencer marketing company.