Analytics skills essential for business survival in ‘data decade’

Data analytics skills will be essential for business survival in the next ten years.
26 November 2019 | 28 Shares

Shell used AI to monitor and predict demand for EV charging terminals on its forecourts. Source: Shutterstock

Professionals will need to learn data science skills to do their jobs and help their companies thrive in the next decade, say business leaders.

Most managers believe data analytics, automation, and AI will be essential for business survival in the coming years yet lack the necessary knowledge that underpins it, according to MHR Analytics research.

“We wanted to explore the levels to which organizations across all sectors are developing their data strategies, as businesses get ready to enter a new decade that promises unprecedented digital acceleration,” said Laura Timms, MHR Analytics Product Strategy Manager.

“Without the crucial component of a good data foundation, it is impossible to implement advanced analytics, automation or AI,” she said. 

“Despite a widespread appetite for adopting these technologies, the study showed that a better understanding of data strategy basics will be vital for companies to launch the data-driven projects they know they need to compete.”

The Data Decade survey, which polled 500 senior technology and finance managers in large UK organizations, found that:

  • More than half (55 percent), believe data analytics will be essential for business survival in the next ten years, 53 percent say automation will be essential, and 42 percent believe AI will be essential.
  • A fifth (21 percent) of UK companies plan to implement AI yet they do not have a data strategy to support it, suggesting a better understanding will be necessary
  • Skills gaps are delaying AI adoption, with 40 percent reporting this as a barrier to advanced analytics.
  • Data science skills will increase in importance, with 43 percent of senior professionals saying they will need to learn data science or analytics skills to progress their role in the next five years. 
  • 43 percent say their role will become more strategic as traditional tasks become automated, with 91 percent saying their department will become more efficient due to automation.

“The research results demonstrate the positive aspirations that senior leaders have about data-driven technology, and how it will evolve and advance their roles and keep their organizations competitive in the next decade,” said Timms. 

“But delivering any AI-based system relies on getting the basics right with every aspect of your data quality, and on taking a step-by-step approach to data maturity.”

In the MHR Analytics report, Advancing with Analytics: Spreadsheets to AI, AI expert Bernard Marr revealed how different organizations are establishing data strategies to underpin their AI aspirations.

For example, Marr explains how Royal Shell is using AI to solve the problem facing the company’s drive to roll out electric vehicle-charging terminals.

Motorists weren’t keen to make the switch to electric vehicles while the number of terminals was so limited and while forecourt operators weren’t offering charging terminals because demand was so low.

A focused data strategy underpinning AI techniques offered a solution to this ‘chicken and egg’ issue. 

Royal Shell’s RechargePlus program uses AI to monitor and predict demand for charging terminals throughout the day. By better understanding customer charging needs, power can be supplied more efficiently – which, in turn, saves motorists money and will potentially encourage more motorists to make the switch to electric cars.