We caught up with Claudia Contreras-Gomez, Lenovo’s Executive Director Global Sustainability Services at Digital Transformation Week Europe. We discussed the importance focusing on sustainability to drive behaviours and purchasing decisions and how to overcome challenges for enterprises wanting to become more sustainable.

Check it out for advice for organisations that are in the initial stages of their sustainability journey, and how digital transformation can help.

“One piece of advice: Don’t limit yourself by what you can or cannot do, no one can figure it out on their own. Getting to a place where we all get to the outcome of sustainability engrained in our operation is going to take cooperation.”