Unbundled Communications Wins in the Cloud

7 February 2022 | 203 Shares

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The modern enterprise communications ecosystem is more complex than ever. The needs and standards of both customers and employees have changed, and a lousy communications experience can harm both brand rapport and employee morale. In 2022, the leading enterprises need global reach, reliability, and redundancy across calling, messaging, and conferencing.

Moving comms to the cloud is a critical step in your company’s overall business strategy, especially for the UX and uptime metrics expected. Still, enterprises with large investments into on-prem equipment aren’t keen to ditch their desk phones, SBCs, and security equipment. The truth is, whether your enterprise is 100% on-prem, hybrid, or completely cloud, migration will eventually become necessary to continue operating.

Every IT professional knows, of course, that “if it ain’t broke, don’t fix it.”  But, being responsible for technological capabilities also means providing scope for the business’s other decision-makers. The role of IT is not to prevent expansion but to offer choices in strategy.

Cloud-based communications has both the ability to scale and adapt to pivotal changes in working patterns — and we’ve seen quite a few of those over the last few years. And in a rush to accommodate change, many enterprises accepted bundled telephony and UCaaS or CPaaS access. In 2022, it’s incumbent upon IT decision-makers to re-examine how you’re powering comms and consider bringing your own carrier (BYOC). 

You’re probably thinking, “Our comms environment is too complex”. You’re juggling multiple integrations into your UCaaS and CCaaS platforms, which are likely using multiple carriers if you went the bundled route. You might have an in-house PBX. Your CCaaS requires voice authentication. You’re preparing for a merger/acquisition. You’re maintaining emergency service compliance across nations. You’re trying to manage all of these complications, but you need simplification, and that’s why BYO-carrier is a brilliant approach for enterprises. Regardless of your cloud migration status, the telephony powering your comms is what allows your work to get done.

Beyond the thousands of “reasons” unbundling often results in the best pricing, bringing the right carrier also provides IT decision-makers with greater control over telephony. This means weaving on-prem and cloud technology into one platform, offering more opportunities to build innovative customer experiences, and delivering global, reliable voice from one single carrier. It also means gaining peace of mind in knowing your enterprise is covered in the face of future telecom changes, like the UK’s shut down of the PSTN network in 2025.

Migrating even part of your CCaaS or UCaaS must be handled with care, and your carrier should play a large role in this journey. If you’re not ready to move to the cloud yet, keeping on-premise PBX for core reliability and leveraging cloud technologies in hybrid setups is a common choice until a transition point in a larger digitization plan. For hybrid comms stacks, bringing the right carrier can replicate your on-prem comms with added control for cloud migrations.

Leveraging BYOC for Cloud-Ready Comms

The organization behind the telephony infrastructure used by leading CPaaS, UCaaS, and conferencing solutions is Bandwidth. The company’s knowledge, global reach (including PSTN replacement in over 30 countries), and core network run where others don’t.




Source: Bandwidth

The performance of entire economies relies on Bandwidth’s capacity and reliability. Their communications platform powers market-leading UCaaS like RingCentral, enriches communication experiences via household-name platforms like Microsoft Teams, and delivers emergency services to applications and services running across the country.

What sets Bandwidth apart further from pure-play communications providers is its helping companies unbundle voice, messaging, and emergency calls. This lowers costs significantly for enterprise-scale organizations and radically simplifies their telephony vendor management. From your business phone systems to contact centers, full omnichannel communications are available (and can be consolidated) across all geographies — even where it’s common to have different carriers for each region.

It’s simple to leverage Bandwidth in a Bring Your Own Carrier (BYOC) model. Modern organizations need cloud-native, multi-carrier redundant calling and messaging from their SaaS products (think Genesys Cloud CX, Microsoft Teams, GoToConnect, Zoom, and so on). Granular control over SIP trunks and telephony comes with the economies of scale (and therefore pricing) available from this world-class, tier-1 carrier. No matter where you are in your move to the cloud, using Bandwidth’s carrier services will give you the flexibility and simplicity to grow without disruption.



Source: Bandwidth

Support? At the end of the phone
Bandwidth’s dedicated support teams have a reputation for excellence in the industry – for good reason. With critical infrastructure reliant on the company, the support teams are there 24/7/365 to help with issues, questions, support, and migration consultation — tech guidance for migration processes at any scale is second-to-none.

If you’re looking at your comms platforms, note that with Bandwidth, every step in a migration is planned, stress-tested, and has the facility for immediate rollback. Bandwidth’s services are literally a lifeline for end-users, so it’s no wonder that expertise and capability come as part of the Bandwidth package.

To discuss how your comms provision can be upgraded, updated, and re-costed, talk to a real human at Bandwidth. (They can also advise on the best takeout near you — that’s a little-publicized feature, by the way. You’re welcome.)