Create the rich web your company needs and your IT department requires
Providing personalized, multichannel digital experiences is a challenge for every organization, given the complexity of website development and management needed. Over and above those technical challenges is the need to deliver modern, integrated engagement to create “customer experience” — a series of seamless, highly personalized interactions throughout the entire customer journey. Creating and managing these experiences has never been more important.
The costs of back-end infrastructure management, the dangers of downtimes in a competitive marketplace, and the resources required to provide positive touchpoints throughout the customer experience is driving companies and organizations of all sizes to cloud deployment.
As websites have evolved to high-performing demand generation tools, they are the epicenter of content, data and code to deliver on increasing expectations of unique interactions. The availability of rich online experiences raised the bar for marketers and web developers, especially when trying to provide attractive value propositions to a generation of internet users that are endlessly bombarded with new, revolutionary and immersive experiences.
There are now new possibilities for companies to deliver multichannel digital experiences by using next-gen technologies, with tremendous impact on the sales pipeline and revenue growth. New Web Content Management (WCM) platforms are the key to providing organizations with the tools and facilities needed to produce meaningful customer experiences without the crippling overheads of the traditional IT web development stack.
And while there are platforms available that list their advantages to marketers and developers, they can still involve significant investment in the supporting infrastructure. These platforms bear the same problems of required support resources, variable availability and potential catastrophic downtime.
The types of elements that make up positive web experiences might include an e-commerce solution, data streaming facilities, guided form fills for mobile users, video embedding, and multi-platform responsiveness. On a traditional self-hosted framework, the backend might be simple enough to allow non-technical staff to create these assets, but ensuring these assets are being delivered to your audience securely and quickly is an entirely different proposition.
The Sitefinity Cloud managed hosted service from Progress changes the balance between needing security, low cost resilience, and the demand for personalized, multichannel digital experiences. Built on the secure and robust WCM system of choice for marketers and developers, Sitefinity Cloud maximizes speed to market and supports rich, immersive and secure web experiences.
Sitefinity Cloud is hosted on Microsoft Azure and leverages modern CI/CD processes accelerating website creation and deployment. New features can be added and content edited without whole sections of an online presence having to be taken down, and then re-uploaded. The continuous development model of Sitefinity Cloud provides real-time monitoring of site and empowers companies to perform with agility to get ahead in today’s highly competitive environment.
In addition to the speed of development and deployment Sitefinity Cloud offers, the platform also performs at enterprise levels. Sites scale seamlessly to support events like traffic spikes and peaks, and the lean code renders all online assets efficiently and quickly, ensuring there’s effectively no overhead to impinge on customer experiences. That performance is achieved at very low cost, which, if replicated in-house would be a significant burden on CAPEX up front. Even SaaS offerings’ costs would be extraordinarily high to achieve the type of performance metrics and potential to scale easily attained by Sitefinity Cloud.
Oftentimes, on-premise or many SaaS WCM offerings put significant limitations either on site capabilities, the way they perform, or how they can be structured — those have always been the trade-offs organizations must consider.
The Platform-as-a-Service (PaaS), Sitefinity Cloud, comes with significant customization possibilities for your development teams, too. Extensive APIs are available to connect to other enterprise services such as your sales CRM, your martech solutions, and back-office systems. In addition, Sitefinity’s ASP.NET and MVC framework is a powerful tool for your developers. For DevOps and network managers, all code and markup is accessible and editable as source files.
The four main advantages to your enterprise are as follows:
- Your marketing professionals can easily create and implement innovative campaigns that drive engagement, conversions, and sales.
- Your technical teams will be reassured by Sitefinity Cloud’s inherent stability, 99.9% service level availability, and high-grade security and compliance. And your developers can easily access the code.
- Operationally, your organization benefits from integrations with other software and services. The PaaS basis of Sitefinity Cloud allows for broad customizations to be made to the platform, without the complexity, cost and security concerns of maintaining the infrastructure.
- Sitefinity can also be deployed on-premises if it fits your specific organizational needs.
Consistently outperforming its rivals in peer reviews by G2Crowd, and recognized by Gartner Peer Insights, Progress Sitefinity Cloud combines all the advantages of a PaaS solution, with the proven power and ease of use of Sitefinity. If you sign up now, Progress will demonstrate how you and your organization can increase your operational efficiency and still meet the demands of the business.
25 September 2020
10 September 2020